An empty slot at 2 pm is revenue you never get back.
You know your numbers. Every open chair, every no-show, every slow Tuesday is money that doesn't come back. And the patients who would have filled those slots? They were on their phone at 11 pm, searching "laser hair removal near me" or "how much does Botox cost," and they booked with whoever answered.
Most clinic websites don't answer. They list services in two words and hope. Meanwhile the chains and the marketplaces, with big budgets, soak up the searches in your own zip code.
TownPicked fixes how you show up, without adding to your week. Our AI agents build the pages and fixes; you (or your office manager) approve each one from a phone. About 10 minutes a week. $79 a month, flat. One new patient a month typically covers it several times over.
See what patients see when they Google you.
What TownPicked builds for a clinic or med spa
1. A real page for every treatment, answering what patients actually search
"How much does it cost." "Does it hurt." "How long is the downtime." "What should I do before my first visit." The agents build a page per treatment that answers these straight, in your voice, with your pricing approach (exact prices, ranges, or "starts at," your call). Patients searching those questions at 11 pm land on you, already half-sold.
2. Pages for every location and the neighborhoods your patients drive from
If you're in one suburb but patients come from four, Google should know that. The agents build location pages that put you in the running for "med spa in [neighborhood]" searches around you, using real details: parking, hours, the providers at that location.
3. Making sure AI assistants describe you correctly
More patients now ask AI apps things like "best med spa near me for laser facials." If your services, hours, and pricing aren't written where AI can read them, you simply don't come up. The agents fix that: your site becomes the clean, current source of truth about your practice.
A note on compliance (because you're going to ask)
Nothing publishes without your approval. Every word of every page is a card you or your team signs off on, so your clinical and compliance review stays in the loop. The agents draft conservatively and never invent medical claims. And we never touch patient records or your scheduling system; we work on your website only.
Questions clinics ask
- Is this a HIPAA issue?
- No. TownPicked works on your public website: pages, titles, business info. We never access patient records, charts, or your practice-management system.
- Who checks the medical wording?
- You do, before anything goes live. Every change is a plain-English card requiring approval, so your normal review process applies. If a draft isn't right, skip it or request a change.
- Will this make my brand look cheap?
- The opposite. It's your site, your look, your photos. What changes is that your pages finally answer the questions patients search, which is what the premium players already do.
See what patients see when they Google you.
Free 60-second audit of your Google presence. In your inbox within the hour. No sales call.
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